Why PIM is Critical to Omnichannel Success
Recent technology advances have redefined how consumers shop, and it's not surprising that they're demanding more digital commerce options such as e-commerce and mobile. This movement has intensified the competitive retail landscape, forcing both retailers and manufacturers to take control of their brands and add new sales channels to meet the expectations of today's empowered customers.
- Companies:
- Stibo Catalog
Jennifer Krizanek is CMO at Contentserv, the leading provider of personalized, Product Experience Management solutions that enables brand owners and retailers to easily manage and optimize product information. To learn more visit them at https://www.contentserv.com/en/ or follow them on Twitter.
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