Why Phone Customer Service Matters to Online Retailers

E-commerce's growth has been well documented. With competition over pricing and public awareness, having excellent customer service can set your e-commerce site apart from your competition. While online retailers may get customer service questions via email, consumers still prefer to pick up the phone to ask questions. Whether you choose to keep your customer service team in-house, use call-center software or outsource, make sure those on the phone understand service is the top priority.