Why Online Retailers Should Be Heading North of the Border

To offset shoppers' concerns about tariffs, most U.S. retailers offer free shipping or duty-free shopping to Canada. It's well worth the added investment to attract sales as Canadians have come to expect fast, free delivery and lower prices from U.S. brands.

It's worth pointing out that Canadians’ average order value across the Borderfree network in 2014 was $134, which is lower than in other similar markets where Borderfree sells, like Australia ($201) and the U.K. ($187). This doesn't mean Canadians aren't shopping; it speaks to their shopping preferences. Consumers in Canada shop more for everyday items that are easy to ship rather than luxury items. Cosmetics, party supplies and shirts/tops are the top three purchases, according to Borderfree data.