Why Online Retailers Should Be Heading North of the Border

Canadians are relatively affluent, too, with an average household disposable income of $82,800. Average annual purchasing is around $1,100 per shopper, with 25 percent of cross-border online dollars being spent in the U.S.

Availability of ground freight shipping allows for even more convenience for the Canadian online shopper. This makes shipping and returns easier and less expensive for customers, and opens up new opportunities for retailers. For example, Sephora now ships cosmetics and fragrances to Canada, whereas much of its merchandise can't be shipped to other international destinations due to air shipment restrictions and regulations.