Why Online Retailers Should Be Heading North of the Border

Canada was listed as the No. 1 market in 2013 by merchandise volume, and it's easy to see why. Canadians love to shop online, especially from U.S. retailers.

Part of what drives Canada's penchant for shopping from the U.S. is proximity. The majority of Canada's 34.8 million residents live within 100 miles of the U.S. border and cross it regularly, generating strong brand recognition for American retailers. Another reason is Canada's high population of internet users. Around 80 percent of the population (27 million people) is online, and more than half of those people made at least one purchase online in 2014.