Why Not Poll Your Customers?

Or you could try e-mail. A couple of weeks ago, I came across a company that’s been successfully polling its customers. The company, BuyRugsDirect.com, actually is a Web pure-play, not a cataloger. But considering that this Sudbury, Mass.-based marketer conducts business in many of the same ways that our audience of catalog/multichannel marketers does, I thought its use of customer polling would make a good example, and something you can learn from.