Why Not Poll Your Customers?

Why Just the Media?

But who says polls have to be confined to the media? Considering how expensive consumer research can be, what about polling your customers? You could have order-takers ask a poll question quickly after taking an order, or you could post a poll question on your Web site. You may not be as successful, but you could even stick a poll question on one of your opening pages and encourage customers to go to your Web site to respond.