Why Not Poll Your Customers?

But that’s not necessarily a bad thing. Polls aren’t like those delightful 6:30 p.m. telemarketing calls we often have to answer with a mouthful of pasta. They’re there; you can take part, or just ignore them, but they’re hardly shoved in your face or in the way of something else you’re trying to see or do. (Granted, sometimes telemarketing calls are pollsters — but that’s not what I’m getting at here.)