Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)
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Paul Miller
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Then, it’s merely a matter of making sure you have plenty of bandwidth and assigning someone to monitor everything, “to make sure you stay up and running during the event,” he adds. “It might even be cool to have some kind of ‘personal’ deal with a code that you enter from your e-mail or mailed piece. Then you find out what you get from it.”
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