Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)

Phil, who says he will look to try this possibly later this year or early next, also recommends mailing a postcard or doing a blow-in into a catalog that hits in-home within a couple weeks of the event. “I’d tease people with some specifics of the event,” he says, “but would keep some a secret to encourage the visit to the site.”