Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)

“The event is the key,” says Phil Minix, president of the MCM Electronics catalog. “Try the same merchandising concepts, such as door-busting deals, special GWP [gift with purchase] or PWP [purchase with purchase] items, shipping deals, etc. Then, advertise the upcoming event with e-mails and on your homepage.”