Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)

A Challenge for 2008
To all this, I challenge catalog/multichannel marketers to step up next year and claim either of these “shopping holidays” as their own.

Naturally, it’s easy to send out time-sensitive e-mails to cash in on Cyber Monday. But think bigger than that. If Target, OfficeMax and Kmart could pack ’em in at 5 a.m. on Friday, why can’t you mail out special sale catalogs with similarly attractive killer deals that arrive in homes a week before Thanksgiving and slap a dot whack on the cover that promotes the following: