Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)

Hey, the retailers all had their day on Black Friday! At least Monday should’ve been catalogers’ day?

And here’s where the inferiority complex comes into play. I got to thinking: Why can’t this considerably smaller, lower-profile portion of the retail industry that we call the multichannel business grab a piece of either day’s action? Catalogers have a whole lot of ways to cash in on either of them, but I witnessed nothing. Even the Performance Bicycle offer my wife received was a holiday-themed offer that had no time limit (for that day) and basically no urgency whatsoever. And at just 10 percent off orders of $50 or more, we could have gobbled up about four or five cheap bikes at Wal-Mart instead.