Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)

And then came Cyber Monday, Nov. 26. By the end of that day, I found myself wondering again, why didn’t I see any catalog (e-mail) offers? My wife Donna, my 17-year-old son Marc, and I all buy from catalogs. They collect our e-mail addresses.

This is admittedly subjective since we don’t dole out our e-mail addresses to every multichannel marketer under the sun. But here’s my point: Because she possesses so many store credit cards, my wife did receive killer sale offers on Monday via e-mail from the likes of Staples, Macy’s, Victoria’s Secret and Ann Taylor. She did actually get an offer from one cataloger, Performance Bicycle. And our copy editor Mavis Linnemann reports that she received an e-mail offer that day from the reincarnated J. Peterman catalog. But that’s about it.