Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)

Freed isn’t excluding catalogers altogether in his assessment, but he’s clearly referring primarily to brick-and-mortar retailers. And I see no reason why catalogers can’t become part of this story.

If you’re considering creating such shopping events, consider that the bottom line is pretty straightforward. Don’t sit back and let the big retailers cash in on all that holiday spending money when you can get a piece of it yourself.