Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)

ForeSee’s research shows online shoppers were more likely than ever before to buy both online and offline on Cyber Monday, as well as in the weeks leading up to it. “In past years, we’ve seen a much less integrated multichannel strategy; shoppers were likely to either buy online or offline, but not both,” said President/CEO Larry Freed in his announcement of the findings. “This year, we see that retailers have figured out a way to use the online visit to drive sales both online and offline, which really maximizes the value of the Web site for a multichannel retailer.”