Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)

* When plugging e-mail specials, you don’t necessarily have to wait until Black Friday or Cyber Monday. Offer specials that start on Thanksgiving Day when all the stores are closed. Let customers know ahead of time so they can plan their shopping.

* Try not to confine your offer to just free shipping since “people expect that now.”