Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)
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Paul Miller
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And Alison Roigard, director of online marketing at Web design and SEO consulting firm Netconcepts, offers the following suggestions for catalogers looking to get a piece of these or other special shopping days.
* Stray from your usual e-mail templates. Try something visually different. Disseminate information quickly.
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