Why Not a Catalogers’ Black Friday? (Or, How I Developed a Major Inferiority Complex on Your Behalf)

And Alison Roigard, director of online marketing at Web design and SEO consulting firm Netconcepts, offers the following suggestions for catalogers looking to get a piece of these or other special shopping days.

* Stray from your usual e-mail templates. Try something visually different. Disseminate information quickly.