You Still Don’t Rent Out Your List?
Why it no longer makes sense to ‘protect’ your list
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Name-flagging
In countless surveys, it’s been proven that mailing lists used by other companies perform better for the list owners over time. The companies that have tested this have “flagged” names three ways:
✔ names to receive all list rental offers;
✔ names to receive noncompetitive offers; and
✔ names to receive no outside offers.
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- Companies:
- Lett Direct Inc.
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