You Still Don’t Rent Out Your List?

Your customer names already are being rented — if not by you, by the co-ops (even if you don’t participate in any of them). In more cases than not, catalogers that don’t rent their customer files are only hurting themselves and missing out on list rental income that helps the bottom line. The truth is, catalogers who elect not to rent aren’t protecting their customers from mailbox clutter or from other offers.