You Still Don’t Rent Out Your List?

Consider the impact the co-op databases such as Abacus, NextAction and others, have had on your housefile and list rental income. It's likely that a high percentage of your customers already are on one or more co-op databases. In fact, Abacus has more than 95 percent of all catalog buyers on its database. When catalogers join the Abacus Alliance, very few (1 percent to 5 percent) new names are added to that database.