You Still Don’t Rent Out Your List?

Consumer vs. B-to-B
If you’re a consumer cataloger, I see no reason why you shouldn’t rent your customer file. For B-to-B catalogers, the decision to rent or not might be more difficult. In B-to-B, the decision maker often is difficult to reach, so the list could be more exclusive and proprietary. Then again, if the offer is noncompetitive, why not rent? If the offer is more competitive, however, you still might want to consider an exchange.