You Still Don’t Rent Out Your List?

Even though these catalog buyers aren’t being mailed from your list directly, they are being mailed. Follow these suggestions and rent/exchange your buyer file with confidence. And don’t think you’re protecting or keeping your customers all to yourself.

Stephen R. Lett is president of Lett Direct Inc., a catalog consulting firm specializing in circulation planning, forecasting and analysis. You can reach him at (302) 537-0375 or at www.lettdirect.com.