You Still Don’t Rent Out Your List?

Conclusion
About 20 years ago, it made sense to keep your list off the rental market to stop others from mailing your customers — not true today. Consumer catalogers, in particular, that won't rent their housefiles miss out on access to “good” lists and/or list rental income that will add to the profitability of their companies. That’s because approximately 95 percent of catalog customers appear on one or more of the co-op databases.