You Still Don’t Rent Out Your List?

7. Consider exchanging on a name-for-name basis using the same selection criteria, such as the last list select of three-month buyers who spent more than $100. Don’t let your exchange balance get too skewed one way or the other.

8. Consider a mail date restriction if you feel it’s necessary. In other words, don’t let a competitor use your file prior to the mailing of your own catalog. Be sure your catalog is in the mail first.