You Still Don’t Rent Out Your List?

4. Keep the pricing competitive and remain flexible. Be willing to negotiate with noncompetitors.

5. While you always should screen and approve mailers that want to rent your file, view them from your customers’ perspective. Eliminate offers that are inappropriate based on your own definition.

6. Try holding back some of your housefile for a period of time. Some companies hold back their best names from their 30-day hotline buyers.