You Still Don’t Rent Out Your List?

2. The more list selectivity, the better. This will give you, the list owner, access to additional markets. It also will give the mailer the opportunity to find other pockets (i.e., selects) within the file if it doesn’t work the first time a particular list is tested.

3. Be careful of the mail piece. The list owner needs to feel comfortable with the company accessing its file. For example, in a lower-end market, many mail pieces can be misleading, and several of these types of offers are being declined.