You Still Don’t Rent Out Your List?

There are a few angles to consider today when exchanging your mailing list. While some of these eight tips are fairly standard and timeless, others are quite relevant to the times and could be eye-openers.

1. Keep your list updated regularly so the names are fresh. Otherwise, mailers will stay away from using your file. Names older than six months often are considered too old to mail. Recency is key.