You Still Don’t Rent Out Your List?

To those catalogers who won’t rent out their buyer file, I have a question for you: It’s nearly 2008, who are you kidding? While most do rent out their files, some catalogers still feel they’re keeping others from mailing “their” customers by not renting out their buyer files. Oh yeah? This may have been true 15 or 20 years ago, prior to the introduction of cooperative databases, but certainly not today.