The Editor's Take: An Industry's Eureka! Moment

Among our departments, you'll see a mix of new and not-so-new. We've expanded our IndustryEye section to include a page focused on different prospecting efforts, a case study and some other informative short takes.

We also welcome Melissa Campanelli onto our staff. Melissa is the editor-in-chief of our sister Target Marketing Group publication, eMarketing and Commerce (eM+C). She worked with me on the cover story and will be a regular contributor — including her back-page column, Check it Out. I encourage you to check that out, as well as all the other great things All About ROI has to offer.