The Editor's Take: An Industry's Eureka! Moment

The subject of our cover story, Gaiam, exemplifies what we're all about. This seller of personal health and yoga-related products optimizes most channels and tools, all neatly integrated to maximize sales and service.

Also inside, we've retained most of our popular columnists — including Stephen R. Lett, Susan McIntyre and Reggie Brady, among others. Moving forward, their columns will reflect the changing nature of this business. Carol Worthington-Levy (creative), George S. Isaacson (legal affairs) and Kathy J. Siviter (postal) will periodically contribute updates and pointers to our revised IndustryEye section.