The Editor's Take: An Industry's Eureka! Moment

As our name implies, whether you consider your business first and foremost a retail or catalog operation (thus the "R"), or an online operation (the "O"), what matters most is that you properly integrate (the "I") your channels.

I'm particularly excited because we're going to help you build your business through expert advice, objective case studies, and detailed profiles and trend stories — all with channel integration in mind. Consumers' shopping habits have changed considerably, and I have no doubt that all forms of retailers can do a much better job maximizing and integrating the various marketing channels available to them than they do today.