The Editor's Take: An Industry's Eureka! Moment

One morning a few months ago, I experienced a true moment. I realized that, after spending the majority of my 25-plus-year career covering the catalog business, that business can no longer be treated as such. Today, it's really about selling and serving any way the consumer wants you to.

It's a new day, and to both our existing Catalog Success readers and our new readers I say, Welcome to our new publication, All About ROI: Retail/catalog Online Integration. We're all about the trade of selling products and services through catalogs, online, stores, brand marketing — above all else, through any combo of these.