Why Microsites Don’t Work

Microsites focus on a specific product or product line. Unlike landing pages, the navigation and visual look are tailored to support that focus.

To see the difference, compare www.positivepromotions.com/breast-cancer-awareness/c/4210 to www.positivebca.com. The first link shows an example of a landing page for breast cancer awareness products. The top navigation shows the entire product line the company sells, from health and wellness to imprintable items.