Check it Out: Why it's Good to Be Quirky

"The Eval," as it's known, is a panel of judges that comprises manufacturing industry experts, retailers, Quirky's staff and the brand's online community (which is approaching 1 million "members"). It debates and ultimately votes to decide which will be the next three products produced by Quirky. By a vote of hands, the products are chosen that night. Following product selection, the manufacturing process moves into full gear. The Quirky community has the power to influence the design and packaging of each product up until Quirky's global manufacturers begin making decisions that will impact a product's distribution.