Why and How to Use Social Login to Win Customers

Careful study of analytics and an assessment of which social networks have the largest audience of brand followers can help merchants assess which logins to use. The key is to offer the right mix for the audience without presenting an overwhelming array of options.

2. Integrate fully. Too many merchants who use social login go on to ask shoppers to set up a separate account password for their e-commerce site. The aim of using social login should be to smooth the path to purchase, not erect more barriers.