Why and How to Use Social Login to Win Customers

Google Sign In is a strong contender due to its stable of unifying services — e.g., Gmail, Google+, YouTube, Android and Play — under a single Google identity. However, depending on your audience, you should also consider adding logins from other social networks, from Twitter to LinkedIn. Consumers prefer to use different social profiles for different purposes, whether it's interacting with friends and family or forwarding professional objectives. Offering them a choice is paramount.