Why and How to Use Social Login to Win Customers

To maximize the effectiveness of social login, merchants should consider the following factors:

1. Know which logins matter to your audience. Given that 71 percent of U.S. adults online use Facebook, according to Pew Research's Internet Project, most merchants considering social login should plan to implement Facebook Login. Facebook announced several changes to improve the user experience during its April 2014 F8 Developers Conference, specifically to address some criticisms regarding privacy.