Why and How to Use Social Login to Win Customers

In addition to serving up content on your own site tailored to each user based on their preferences, use social login data to deliver shareable, actionable and value-added content like blog posts, tweets and Pinterest pin boards with relevance.

4. Develop true social shopping opportunities. Merchants should make it worthwhile for shoppers to connect via social login by doing more than pre-populating a few checkout fields. Easily shareable wish lists are a good starting point. For example, Marc Jacobs lets logged-in users post to Pinterest and Facebook or email their Love List from within its site.