Why and How to Use Social Login to Win Customers

Whole Foods allows the creation of a Whole Foods account via a simple name/email confirmation after clicking for social login. At that point, all account tools such as dietary preferences, recipes and shopping lists are available. These kinds of tools allow users to further refine their identities and preferences while providing marketers with a constellation of information particular to their businesses for customized content and offers.

3. Dig in to the data. Use social login for more than just fast registration. Retailers should work closely with their IT teams to take full advantage of the deep social graph data available for the asking through social login — data such as user interests, activities and friends. There are significant opportunities to create deep customer relationships through data analysis.