Why and How to Use Social Login to Win Customers

Social login — the ability to use social network profiles from Facebook, Google+, LinkedIn, Twitter and others for online registration in a few clicks — is gaining momentum despite some public relations and implementation hiccups. If you aren't on the bandwagon, now is the time to hitch up.

According to the 2014 Consumer Research study on Social Login and Personalization by Blue Research commissioned by customer profile data management company Janrain, 88 percent of internet users polled have encountered social login and 51 percent of those are already using it.