Enter the Private Investor
Why equity firms are buying catalogs, and what it means to merchants who’ve been bought.
Keepsake Keeps True to Its Market
In 2000, the Sabaneks began to feel it was time to look for a buyer for their small but successful niche catalog. Recalls Russ Sabanek: “We had grown the business as far as we wanted to take it, but we knew there was more potential there. Our accountant had given us some ballpark ideas of the business’s worth. So we started to casually look around for a buyer.”
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