Enter the Private Investor
Why equity firms are buying catalogs, and what it means to merchants who’ve been bought.
1. “Catalogs are formulaic. Private equity groups are [comprised of] numbers people, and with a catalog, it’s all spelled out in black and white,” Libey says. “So there’s very little risk knowing how the catalog will perform.”
2. Catalog sales are growing at 8 percent a year or more, “faster than any other industry except drug companies. This is a high growth, high margin, high return on investment business,” he notes.
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