Enter the Private Investor
Why equity firms are buying catalogs, and what it means to merchants who’ve been bought.
How could such a scenario take place? Libey offers an example: Suppose a $10 million catalog is bought by a private equity firm, and during a seven-year period turned into a $50 million firm. The investor sells the $50 million catalog to a $100 million catalog company. If that scenario repeats across different catalog industry segments and an extreme consolidation takes place, you’re left with a few very large catalog houses controlling the entire industry, says Libey.
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