Enter the Private Investor
Why equity firms are buying catalogs, and what it means to merchants who’ve been bought.
Long-term Implications for the Catalog Industry
If the current level of acquisitions continues, and more catalogers get absorbed — both by other catalogers and through the process of financial acquisitions — what will the industry look like in 10 or 15 years? “More large consolidations could lead to the Wal-Martization of the catalog industry,” says Libey. “And that’s not good.”
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