Enter the Private Investor
Why equity firms are buying catalogs, and what it means to merchants who’ve been bought.
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Of course, selling all or part of your business to a non-catalog investor brings new challenges, too:
1. Says Ablon, “There are financial owners, and there are operational owners. If you’re the cataloger, you need to know which it is you’re getting involved with. Neither is inherently bad, but a mismatch of expectations would be a major pitfall.”
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Alicia Orr Suman
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