Enter the Private Investor
Why equity firms are buying catalogs, and what it means to merchants who’ve been bought.
That’s not necessarily a bad thing. Oftentimes, financial investors have resources and expertise that catalogers wouldn’t have available to build the business themselves. Selling all or part of the company may be the only way for the cataloger to get to the next level of profitable operations.
It was about 10 years ago when the financial community started seriously looking at catalog acquisitions. Before that, catalogers were almost all independents, says Donald Libey, managing director at Libey-Concordia, Philadelphia-based investment bankers to the catalog industry. Libey notes several reasons financial investors have developed an interest in catalogs:
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