Enter the Private Investor

4. The investor can bring in other expertise to the catalog, whether it’s using personnel from the investment group or hiring executives from the industry to fill in knowledge gaps.

5. Investors can help catalogers build a five-year plan and say, “This is where we should be.” Ablon notes, “Sometimes a smaller company, or one that’s run by its founders, is too close to the business to make that kind of critical self-assessment.”