Enter the Private Investor
Why equity firms are buying catalogs, and what it means to merchants who’ve been bought.
1. Specific funds can be earmarked for growth, more so than normally would be available in a regular company environment.
2. Funding is available for other acquisitions, where they’d be appropriate and strategically helpful to the company’s cause.
3. Funding is available to improve the cataloger’s infrastructure, including internal systems, Internet site development, fulfillment and operations.
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