Why Email Marketing is Like ‘The Hunger Games’: 5 Tips to Survive the Spam Folder

5. Your email marketing "Tribute." Katniss always remains loyal to her family and loved ones, as seen in her willingness to volunteer as tribute in place of her sister. You can do the same for your returning customers by implementing a customer loyalty program. An effective program will offer personalized, relevant and targeted discounts to returning customers. Instilling loyalty in your key customers will increase sales and build an effective customer base to reap the rewards time and time again. Combined with email marketing tools like segmentation and A/B split testing, you'll improve your customer experience, brand loyalty and bottom-line results — effectively surpassing the spam folder and entering the inbox.